Expanding Visibility of "The Secret World of Roald Dahl" Podcast Across Digital Surfaces

The Secret World of Roald Dahl partnered with us ahead of its launch to strengthen the digital visibility surrounding the new narrative podcast series. Produced by Parallax, Imagine Entertainment, and iHeartMedia, and written and hosted by Aaron Tracy, the show explores the hidden chapters of Roald Dahl’s life through a cinematic audio experience built for broad audience discovery.

The podcast already had a strong creative foundation. Our role was to support the digital ecosystem around it — helping the series become easier to find, understand, and engage with across the platforms where listeners, press, and industry audiences were most likely to encounter it.

As part of the launch, we contributed to the existing Parallax website, supported the podcast’s presence across listening platforms, and helped shape the surrounding visibility structure across search, press, and digital reputation surfaces. Rather than treating the website as a standalone destination, we approached it as one part of a broader discovery system — connecting the show page, streaming links, press coverage, and platform presence into a clearer path for audiences and search engines alike.

The series quickly gained momentum, with early traction across listening platforms helping fuel a wider wave of discovery. It went on to reach #4 in Top Shows and #1 in Top Series on Apple Podcasts while surpassing two million downloads. As that momentum built, our work continued across the reputation and visibility layer, helping The Secret World of Roald Dahl meet its moment with a more connected, credible, and discoverable digital presence.