Turning a Leading Sports Podcast into a Searchable Digital Brand

When The Oklahoma Breakdown came to us, the show was already one of the most-listened-to sports podcasts in Oklahoma, but it lacked a digital home that reflected its influence or supported its growth. We worked with hosts Gabe Ikard and Teddy Lehman to sharpen the show’s identity through focused Brand Consulting, then translated their straight-shooting, fan-first tone into a modern Webflow experience through a fully custom development including a refined UX/UI design. Central to this build was a comprehensive CMS architecture that organized episodes, guests, categories, and sponsors into a clean, scalable system. The result was a platform that finally matched the show’s on-air presence.

From there, we built out the technical backbone that fuels long-term visibility. Through Database Management, Structured Data Markup, and Technical SEO, every episode was structured for maximum discoverability. We strengthened their footprint further with Brand SERP Optimization and Knowledge Panel Management, giving the podcast a more authoritative presence across search and AI-driven platforms. Since launch, the show has secured and extended new partnerships thanks to the elevated sponsor experience, and it has continued to rank within the Top 100 Sports Podcasts on Apple. The new digital foundation did more than support their momentum; it became a catalyst for sustained visibility and growth.