Gabe Ikard and Teddy Lehman, the hosts of the show, built The Oklahoma Breakdown into one of the top sports podcast in Oklahoma. This is an incredible feat given that the south traditionally loves their sports, especially college sports. They built this all off third-party websites, but without a dedicated podcast website to index the episodes and dive into greater detail, they were missing critical visibility across the Internet for the show and their sponsors. The lack of a strong, consistent digital foundation for their brand had also left them vulnerable by relying on platforms they don't fully control.

Solving the unique challenges that come from company growth is something we specialize in. Our solution for The Oklahoma Breakdown was to develop a modern and technically excellent website that could function as a hub for the episodes, sponsors, and show details.

This unique opportunity allowed us to bridge the creative gap between the sports and entertainment industries. We wanted to design a website that, not only spoke to the sports fans, but also pushed the expectations of a modern sports podcast website. Taking notes from the show's straight-talk and engaging style, we designed the site to be bright, spirited and visual. By choosing a collegiate font and contrasting dark colors, the shows visuals could take center court.

Because of the shows multi-episode weekly schedule we needed to build a content management system (CMS) to wrangle the growing inventory of media. This CMS would house everything there is to know about each episode (type, videos, details, dates, thumbnails, guest info, and links), while also making it intuitive to use. Developing non-user based video watchlists and episode favoriting functionality was the other solution for watchers to keep up with the growing repository of episodes.

Let's not forget the sponsors though! The other critical function of the website for business growth was elevating the show sponsors' visibility by developing a dedicated collection page with sponsor details, promo codes and website links.

We also developed a dedicated merch page to showcase all the ways their subscribers can show their support for the show. Last, but not least we needed to create a contact modal allowing listeners to reach out to ask questions and most of all vent about OU football.

Finally, we needed to build The Oklahoma Breakdown a website to increase the brand's overall digital ecosystem by optimizing it for AI and Google Search. By keeping with technical and semantic search engine optimization standards, we could lay the foundation to reach our visibility goals. The final and most critical step was creating custom schema markup to add to all website pages including each episode page, which would teach Google in its own language about the show and its library of media.

The Oklahoma Breakdown has increased their subscriber base and online visibility by developing a modern website powered by an intuitive CMS and strategic SEO.

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