Establishing OBSCURUM’s Identity Across Search, Streaming, and AI Surfaces

OBSCURUM partnered with us ahead of its launch to establish a digital presence that matched the scale and intrigue of the investigative series. Produced by Imagine Entertainment, iHeartMedia, and Lenners Entertainment, the podcast explores unexplained phenomena in rural America and required a brand foundation capable of supporting broad public interest. We developed the full digital strategy, shaping the brand across streaming platforms, search ecosystems, and social channels to position OBSCURUM for maximum visibility and long-term discovery. The series went on to earn recognition as the Best Topical News podcast at the first-ever Astra Podcast Awards.

As part of the launch, we designed and built a custom Webflow site to serve as the podcast’s home base, complete with dedicated episode pages and structured, search-ready content. Every episode was optimized for discoverability across directories, and we implemented a YouTube strategy to expand reach beyond audio-only platforms. Through integrated optimization across search, streaming, and AI-driven surfaces, OBSCURUM quickly secured top positions for its name and now appears prominently in generative search results. The result is a cohesive digital ecosystem that supports audience engagement from every entry point and amplifies the storytelling impact of the series.