Privacy Policy

This Privacy Policy describes how Labyrinth Brand Co, LLC (“Labyrinth,” “we,” “us”) collects, uses, and discloses information when you use our website ( https://labyrinthbrandco.com ), including the contact form and the free SEO audit tool offered on our website (together, the “Service”). By using the Service, you acknowledge the practices described in this Privacy Policy. If you do not agree, please do not use the Service.

We may update this Privacy Policy from time to time. Changes take effect when posted, and we will update the “Last Updated” date above. If we make a material change to how we use personal information you have already provided, we will apply that change only with your consent where required by law.

1. Information We Collect:

   Information you provide to us.

   1. Contact form: when you submit our contact form, we collect your first and last name, email address, phone number, the service area you select, and the content of your message.
   2. Free SEO audit: when you request a free SEO audit, we collect your name, email address, the webpage URL you submit, and the keyword or phrase you want the page audited for.

   Information collected automatically. When you use the Service, we and our service providers may collect:

   1. Technical and usage information, such as browser type, device information, pages visited, referring URLs, and approximate location.
   2. Information collected through cookies and similar technologies, in accordance with your consent preferences.

2. How We Use Your Information:

   We use the information we collect to:

   1. Respond to inquiries you submit through our contact form.
   2. Generate and deliver SEO audits you request, and follow up with you about your audit results.
   3. Evaluate whether our services may be a good fit for your needs, based on information you provide.
   4. Understand how visitors use the Service and improve it.
   5. Maintain the security and operation of the Service.

   We do not add you to marketing email lists unless you separately agree to receive marketing communications. If we want to use your information for a purpose not described here, we will ask for your consent first, unless the law requires or permits otherwise.

3. How We Share Your Information:

   We do not sell personal information, and we do not share it for cross-context behavioral advertising.

   Service providers. We share personal information with service providers that process it on our behalf, only for the purposes described in this Privacy Policy:

   1. Basin, which processes and delivers contact form submissions to us.
   2. SE Ranking, which generates SEO audits through our audit tool using the information you submit.
   3. Google Analytics, which provides website analytics using technical, usage, and cookie data.

   We require our service providers to use personal information only to perform services for us and not to retain it longer than needed for that purpose.

   Legal and business transfers. We may also disclose personal information: (1) to comply with applicable law, regulation, court order, or other legal process; (2) to enforce our agreements, including this Privacy Policy; or (3) to respond to claims that use of the Service violates third-party rights. If Labyrinth is merged with or acquired by another company, your information may be transferred to the new owner as part of that transaction.

4. Retention Of Your Information:

   We retain personal information only as long as needed for the purposes described in this Privacy Policy, unless a longer period is required by law.

   1. Contact form submissions are deleted by our form processor after 30 days. Copies delivered to our business email are kept as long as needed to respond to and manage your inquiry.
   2. SEO audit requests are kept in our SEO platform for 12 months and then deleted.
   3. Analytics data is retained according to our Google Analytics retention settings.

   We may keep certain information longer for record-keeping, legal compliance, fraud prevention, or enforcing our legal rights. Anonymous and aggregate information that does not identify you may be kept indefinitely.

5. Your Rights:

   Depending on where you live, you may have the right to access, correct, or delete your personal information; receive a copy of it; restrict or object to its processing; withdraw consent you have given; and lodge a complaint with a data protection authority. To exercise these rights, email us at info@labyrinthbrandco.com. We will respond as required by applicable law.

   If you withdraw consent or ask us to delete information we need to provide a service you requested, such as an audit or a response to your inquiry, we may be unable to provide it.

6. Communications:

   If you agree to receive marketing emails from us, you can unsubscribe at any time using the link in any email or by contacting us. Messages directly related to your inquiry or audit request are not marketing communications.

7. Cookies Etc.

   We use cookies and similar technologies to operate the Service, remember your consent preferences, power our SEO audit tool, and understand site usage. To learn more and manage your choices, see our Cookie Policy.

8. Security:

   We use reasonable security measures to protect your information from loss, misuse, and unauthorized alteration. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Children’s Privacy:

   The Service is intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

10. Client Dashboard:

    Our client dashboard at hub.labyrinthbrandco.com is provided through a third-party platform and is available only to clients with login credentials. Information processed in the dashboard is governed by our agreements with those clients. This Privacy Policy covers the SEO audit tool served from that subdomain to website visitors.

11. Third Party Links:

    The Service may link to websites we do not operate. This Privacy Policy does not cover their practices. We encourage you to review the privacy policy of any site you visit.

12. Contact Us:

    If you have questions about this Privacy Policy or how your information is handled, contact us at info@labyrinthbrandco.com.