Designing a Social Media Engine to Amplify a High-End Production House

Golden LA partnered with Labyrinth Brand Co at a pivotal moment in their growth, looking to transform a historically quiet social presence into a cohesive, strategic extension of their brand. With a roster of directors whose styles range from highly cinematic to documentary, surreal, comedic, and experimental, the challenge wasn’t just to post more it was to architect a unified identity from inherently contrasting creative voices. We led the development of a refined brand voice, visual language, and cross-platform strategy spanning Instagram and LinkedIn, building a system that could flex to each director while still unmistakably feeling like Golden. This included designing a modular visual framework for reels, carousels, stories, and cover assets that allowed the company’s diverse creative output to coexist under one recognizable aesthetic.

From there, we implemented a long-term publishing and engagement strategy that dramatically reshaped Golden’s performance. What began as a trial project has grown into a high-performing presence reaching hundreds of thousands of people annually, with Golden’s overall social growth accelerating by more than 600% since our partnership began. Since 2024, reach per post has increased more than twentyfold, engagement has scaled across every metric, and posts began generating dozens of new followers at a time. This is a level of momentum rarely seen in an 11-year-old account. Today, Golden’s social channels serve as a growth engine for the brand: elevating brand perception, increasing visibility within major production hubs like LA, NY, London, and Toronto, and establishing Golden LA as one of the most thoughtfully presented and consistently engaging production companies in the industry.