Golden LA was referred to us to help them enhance their social media presence for their live-action studio. The goal was to unite the diverse visual styles of their directors commercial work, activate a consistent social media presence and develop a cohesive brand voice and visual style.

We started by developing a comprehensive social media strategy that would inform posting frequency, content pillars, content types and unique platform strategies. This was all expressed through a digital portal to see and manage posting schedules and approvals. Next we developed a methodical schedule of posting to increase activity and engagement on their social media profiles. In order to unite the unique artistic styles of their 10+ directors, we developed a design system to help give structure to otherwise contrasting styles. This design system is ever evolving and changing to keep the profile feeling fresh. Cover photo design, video posts designs, stills designs, story designs all speak into this design system.

We've seen steady growth and consistency in brand presence digitally over the course of our multi-year retainer. In the first 11 months on Instagram, their preferred platform, we saw a 40% growth in followers. In the first four months of 2024 they experienced an average follower growth of 13.4%, a 83.9% growth in impressions, and a 490% increase in non-follower engagement. They also experienced a 86% increase in content interactions over the previous 90 days.