Targeted SEO and YouTube Optimization to Strengthen a Non-Profit's Authority and Search Visibility

Gateway Center for Israel partnered with Labyrinth Brand Co to strengthen the visibility of their teaching, resources, and theological work across search and video platforms. Their mission was expanding, and they needed a structured SEO foundation that would help pastors, leaders, and global audiences discover their content more easily. We stepped in to lead the strategic side of their digital visibility, implementing a comprehensive SEO framework built around technical refinement, structured content organization, and deep keyword research tailored to their unique niche.

Our engagement included technical SEO, structured data markup, brand SERP optimization, YouTube SEO, and ongoing search-performance monitoring. With these efforts in place, their visibility surged: a 432% increase in organic traffic within nine months and more than 1,200 new keyword positions in the top 100. This strengthened their authority across search and AI-driven platforms, making their resources significantly easier to find and positioning the organization as a trusted source for churches seeking clarity on Israel’s biblical significance. The outcome is a more discoverable, authoritative digital presence that amplifies their mission and reaches leaders where they’re already looking for guidance.