Gateway Center for Israel's brand and online presence were in the early stages of development when we were asked to step in. Our challenge was to develop notability for the organization and enhance the visibility of past and future educational content for a global audience.

To begin, we helped them develop a solid website structure for the content they had and were looking to create. We leveraged search console and SEO research tools to help uncover ideas. From there, we grouped the concepts into semantically related clusters and began working on creating the content needed. This gave us the foundation to help establish the client as an authority in the space.

Content alone would not give the client or us the result we were looking for. If we wanted to maximize the results of the content, we needed to leverage structured data and linked open data. Starting with the core concepts that our client was trying to rank for, we began to build out a knowledge base that was connected to the linked open web. In doing this, we helped Google better understand the content of our content.

Having a solid knowledge graph that supports the content of the site is extremely powerful. The next step was to target rich feature opportunities with custom schema markup.

In the first 9 months of the project, we organization has experienced a 432% increase in organic traffic and an increase of 259% in total website traffic. This work also translated into the client featuring in SERP features for over 1200 new keywords and and adding 8500 new keywords positioned in the top 100.

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