Custom Web Development and a Unified SEO Framework Built to Scale a Canadian Resort Chain

When Basecamp Resorts first partnered with us, the company was managing four properties and expanding quickly. Their digital presence, however, wasn’t built to scale with that growth. We worked closely with the leadership team for several years, effectively operating as their fractional web development and reputation management arm. Together, we created a fully custom Webflow platform that brought their entire portfolio under one cohesive umbrella. Through intentional ux/ui design, robust custom development, and a flexible cms architecture, we launched the new site with five integrated properties and laid the foundation for seamless expansion. Today, that system supports a portfolio of thirteen resorts.

Alongside the build, we reinforced the brand’s visibility through a multi-layered SEO and reputation strategy. This included local seo for all 13 properties, technical seo, structured data markup, and a full seo audit to clarify opportunities across markets. We supported their broader brand reputation with ongoing brand serp optimization, database management, and knowledge panel alignment, ensuring Basecamp’s digital footprint remained accurate, authoritative, and consistent as they grew. Our work extended to the founders as well, enhancing and managing their personal digital presence so that leadership credibility supported the company’s momentum. The result is a unified ecosystem—one that improves guest discovery, strengthens market visibility, and grows in lockstep with the brand’s expanding footprint.