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Paul Tellefsen

Co-Founder and COO
Paul Tellefsen, COO of Labyrinth Brand Co.

Keeton Storts

CEO, Co-Founder

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Image of Keeton Storts, CEO and co-founder of Labyrinth Brand Co.
Keeton Storts, Co-Founder and CEO of Labyrinth Brand Co.

Paul Tellefsen is an award wining creative director, being in the industry for more than a decade. Whether spearheading a creative campaign for an international music star or mentoring those in his local creative community, Paul’s value for making good art comes from his passion for connection and community.

From a young age, Paul Tellefsen knew he wanted to be in the creative and entertainment industry. Picking up a camera at age 12 changed his life and led him to making documentaries, starting creative companies and communities. He even did a not so short stint as an influencer, before that was even a thing!

Paul has experienced the highs and lows of being a creative in the digital age, which has rooted him in his love for organic, meaningful and personable companies and brands. That’s why the work he does for Labyrinth Brand Co is so special, because of the people.

In his free time you can find him taking dance lessons from his wife Veronica, critiquing tv and film storytelling, and learning how to shoot film photography.

Little know fact, Paul is also a songwriter and has won a Canadian Country Music Award. And yes before you ask, that is true, except the award was for Creative Director(s) of the year.

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Image of Paul Tellefsen, COO of Labyrinth Brand Co.
Paul Tellefsen and Keeton Storts, founders of Labyrinth Brand Co, seated on a couch laughing.
Paul Tellefsen, COO of Labyrinth Brand Co.

Paul's Expertise

Coming from a background in creative production and emerging media, Paul has honed his craft through university, local communities and industry experience. He’s even made a few short documentaries, which are his personal passion.

Brand Strategy
Web Design
Filmmaking
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